I am going to take one artist and look at how two different videos show very different representations of the same artist. I am going to use rihanna as she is an artist who has has a recent image change, which is reflected through the music videos of her tracks.
The first track that i am going to use is Rehab by Rihanna. This video shows a more sophisticated woman which is evident from the clothes that she wears as they are bright and stylish giving her a more adult representation. This is compared to some of her earlier videos such as pon de replay which suggests a younger representation through the clothes that she wears which are less stylish and more teenage dancer. This video has a serious tone to it with simple naturalistic lighting which changes from day to night and a male interest charatcer who is showing how adult Rihanna now is and what a serious relationship she is in. Compare this video to Pon de replay, which has a more upbeat tone with dancing and bright club lighting as well as crowds of people around her suggesting that she is popular. The first video takes a more illustrative approch, creating an easy to follow narrative which relates to the song where as the second video uses more of an amplificative approach basing the video around a lyric " wont you turn the music up" as the video cuts back to a close up of the DJ turning the music up.
Tuesday, 7 July 2009
Goodwin
His theory suggested that in a music video there has to be some type of narrative running through it. He suggested that there are 3 types of narrative:
1. Illustrative- which is a straight forward narrative which is easy to visually follow.
2. Amplificative- which involves taking one part of the track such as a line from the song and focusing the video around it.
3. Disjunctive - which has no relation to the the song it appear a random piece of footage compared to the track itself.
There is also another basic style, a 'performance video', which involves using the bands live performances to become part or all of the music video allowing the audience to see what a gig by that band would be like with actually seeing them live. This creates a certain popular, energetic, exciting vibe for the band.
1. Illustrative- which is a straight forward narrative which is easy to visually follow.
2. Amplificative- which involves taking one part of the track such as a line from the song and focusing the video around it.
3. Disjunctive - which has no relation to the the song it appear a random piece of footage compared to the track itself.
There is also another basic style, a 'performance video', which involves using the bands live performances to become part or all of the music video allowing the audience to see what a gig by that band would be like with actually seeing them live. This creates a certain popular, energetic, exciting vibe for the band.
directors
We have begun to research some directors, looking at several music videos from Chris Cunningham and Anton Corbijn, looking in particular at the representations they create of the artist as well as the track itself.
Through researching Chris Cunningham i have found that he has directed many videos such as: Madonna - Frozen, Aphex Twin - Come To Daddy, Placebo - 36 Degrees, The Horrors - Sheena is a Parasite and many more. His style is very unique working with many underground artist as well as directing Madonnas frozen video. One video he made in 1997 put him firmly on the map for every artist. The 'come to daddy' video shows a warped world which involves using clever effects to create a dark distorted world based in and around an estate. This creates representations for the artist and track creating a
Another director that we ahve looked at is Anton Corbijn, who's work includes: The Killers - All These Things That I've Done, Coldplay - Talk, Nirvana - Heart Shaped Box and U2 - One. He is widely acknowledged by the music industry, mainly for being the creative director of the visual output of bands like Depeche Mode and U2, having handled the principal promotion and sleeve photography for both for more than a decade.
Through researching Chris Cunningham i have found that he has directed many videos such as: Madonna - Frozen, Aphex Twin - Come To Daddy, Placebo - 36 Degrees, The Horrors - Sheena is a Parasite and many more. His style is very unique working with many underground artist as well as directing Madonnas frozen video. One video he made in 1997 put him firmly on the map for every artist. The 'come to daddy' video shows a warped world which involves using clever effects to create a dark distorted world based in and around an estate. This creates representations for the artist and track creating a
Another director that we ahve looked at is Anton Corbijn, who's work includes: The Killers - All These Things That I've Done, Coldplay - Talk, Nirvana - Heart Shaped Box and U2 - One. He is widely acknowledged by the music industry, mainly for being the creative director of the visual output of bands like Depeche Mode and U2, having handled the principal promotion and sleeve photography for both for more than a decade.
Tuesday, 23 June 2009
Kings of Leon - use somebody
Kings of Leon are a band which have a typical rock image, using dark colours and showing their rebelliousness through the use of dark clothing and showing images of the band smoking which also adds to their rock image.
There is a lot of camera movement used through out this video making it seem more exciting to watch. For example many tracking shots using a dolly as well as zooming and reverse zooming. This creates interesting and different angles to watch such as the high angle shots looking down at the city below. A low angle shot is also used a few times through in the video suggesting that the band are superior and should be admired. The footage is mostly filmed at night reinforcing the rock image of dark colours but using the bright lights of the city to make it more appealing to the audience. Many of the shots which are not filmed at night are in black and white as this keeps with the dark theme of the video.
The editing is very fast cutting between the band backstage and the live gigs that they have done as well as there being an actual storyline to the video, which involves random shots of a love interest and the lead artist in the band sitting alone in an apartment suggesting that they are not together anymore. Fades are also used between the wide shot of the city and the close up of the lead artist face.
Kings of Leon are a band which have a typical rock image, using dark colours and showing their rebelliousness through the use of dark clothing and showing images of the band smoking which also adds to their rock image.
There is a lot of camera movement used through out this video making it seem more exciting to watch. For example many tracking shots using a dolly as well as zooming and reverse zooming. This creates interesting and different angles to watch such as the high angle shots looking down at the city below. A low angle shot is also used a few times through in the video suggesting that the band are superior and should be admired. The footage is mostly filmed at night reinforcing the rock image of dark colours but using the bright lights of the city to make it more appealing to the audience. Many of the shots which are not filmed at night are in black and white as this keeps with the dark theme of the video.
The editing is very fast cutting between the band backstage and the live gigs that they have done as well as there being an actual storyline to the video, which involves random shots of a love interest and the lead artist in the band sitting alone in an apartment suggesting that they are not together anymore. Fades are also used between the wide shot of the city and the close up of the lead artist face.
deconstruction of music videos continued ...
Katy Perry- hot 'n' cold
In this video the artist is presented as an interesting, glamorous and different type of pop artist. This image is created through the use of camera angles, editing and mise en scene.
For example the camera angles used centrally framed her showing her to be the most important figure and the first close up of the video is of the artists face which reinforces the importance of the artist. Using a high angle establishing shot allows the audience to establish the setting as a church where Katy Perry is getting married- although the audience understands that she is playing a character and is not playing herself in the video. Close up shots of main stereotypical wedding characters are also used to reinforce the idea of a wedding such as the priest, brides maids and congregation in the church. There are also many close ups of the groom to establish him as a main character to the videos plot. It also cuts between many other characters which Katy Perry is playing which allows the story to develop. Using many close ups in the second scene and using red to connote danger or love she is also shown to be a very confident character through the close up shots and direct stare into the camera. She is shown to be a different type of stylish artist as she plays a crazy bride which adds humour to the video. Humour is also added through some of the props and characters for example the man in a hotdog costume and the brides dancing carrying bats as well as the male brides.
The editing is also synchronous to the music as pace of the cuts increases as the tempo and action within the video also increase.
In this video the artist is presented as an interesting, glamorous and different type of pop artist. This image is created through the use of camera angles, editing and mise en scene.
For example the camera angles used centrally framed her showing her to be the most important figure and the first close up of the video is of the artists face which reinforces the importance of the artist. Using a high angle establishing shot allows the audience to establish the setting as a church where Katy Perry is getting married- although the audience understands that she is playing a character and is not playing herself in the video. Close up shots of main stereotypical wedding characters are also used to reinforce the idea of a wedding such as the priest, brides maids and congregation in the church. There are also many close ups of the groom to establish him as a main character to the videos plot. It also cuts between many other characters which Katy Perry is playing which allows the story to develop. Using many close ups in the second scene and using red to connote danger or love she is also shown to be a very confident character through the close up shots and direct stare into the camera. She is shown to be a different type of stylish artist as she plays a crazy bride which adds humour to the video. Humour is also added through some of the props and characters for example the man in a hotdog costume and the brides dancing carrying bats as well as the male brides.
The editing is also synchronous to the music as pace of the cuts increases as the tempo and action within the video also increase.
Monday, 15 June 2009
deconstruction of music videos
Little comets - one night in October
Little comets are a fairly unknown indie band, who have created their image of youth and rebelliousness from the mise en scene and camer
a angles and shots used to present their image. For example, the clothes that the band are wearing are typical symbols of youth wearing bright, clashing clothes in hoodies and skinny jeans, reinforcing the typical indie band stereotype. Also the use of the shopping trolley in the video creates this sense of rebelliousness as it is implied that they have taken this o
bject from a supermarket and are now messing about, showing the lead male playing guitar in the shopping trolley, which also reinforces this idea of youth. Their image of a typical casual youthful indie band is also represented through the settings of the video, as no glamorous sets are used, keeping it plain and simple allows the audience to relate more to the band and create the stereotypical, unglamorous, indie image.
At the be
ginning of the video the camera editing matches the pace of the music engaging the audience and interesting them in the band. By using fast camera shots using a dolly to circle the band as they are playing their instruments, they are creating an excitement about the band through the pace of the camera shots and editing. As the music changes the camera changes from long shot to extreme close up of a instrument, which creates impact as the two 
shots are complete opposites. A low angle shot looking up at the band in the shopping trolley is used to give the band an iconic image suggesting that they are important. A hand held camera effect is also used at some points in the video to create an excitement about the band and the song.
To make the video different and interesting a clever editing technique is used which allows the song words to
appear behind the lead band member as he sings the words. This is a simple effective technique which creates an imaginative image for the band making their video stand out against other videos. Another editing sequence sees a group of people being cut in and out of the band who are playing the song, this implies that the band have a good social image and are popular, as the people are cut in and out of the sequence.
Little comets are a fairly unknown indie band, who have created their image of youth and rebelliousness from the mise en scene and camer
a angles and shots used to present their image. For example, the clothes that the band are wearing are typical symbols of youth wearing bright, clashing clothes in hoodies and skinny jeans, reinforcing the typical indie band stereotype. Also the use of the shopping trolley in the video creates this sense of rebelliousness as it is implied that they have taken this o
bject from a supermarket and are now messing about, showing the lead male playing guitar in the shopping trolley, which also reinforces this idea of youth. Their image of a typical casual youthful indie band is also represented through the settings of the video, as no glamorous sets are used, keeping it plain and simple allows the audience to relate more to the band and create the stereotypical, unglamorous, indie image.At the be
ginning of the video the camera editing matches the pace of the music engaging the audience and interesting them in the band. By using fast camera shots using a dolly to circle the band as they are playing their instruments, they are creating an excitement about the band through the pace of the camera shots and editing. As the music changes the camera changes from long shot to extreme close up of a instrument, which creates impact as the two 
shots are complete opposites. A low angle shot looking up at the band in the shopping trolley is used to give the band an iconic image suggesting that they are important. A hand held camera effect is also used at some points in the video to create an excitement about the band and the song.To make the video different and interesting a clever editing technique is used which allows the song words to
appear behind the lead band member as he sings the words. This is a simple effective technique which creates an imaginative image for the band making their video stand out against other videos. Another editing sequence sees a group of people being cut in and out of the band who are playing the song, this implies that the band have a good social image and are popular, as the people are cut in and out of the sequence.Introduction
In this blog I will be documenting the research, planning, production and evaluation of the practical production task, which involves creating a music video, DVD cover to support the main task and a magazine advert for our band or track.
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