His theory suggested that in a music video there has to be some type of narrative running through it. He suggested that there are 3 types of narrative:
1. Illustrative- which is a straight forward narrative which is easy to visually follow.
2. Amplificative- which involves taking one part of the track such as a line from the song and focusing the video around it.
3. Disjunctive - which has no relation to the the song it appear a random piece of footage compared to the track itself.
There is also another basic style, a 'performance video', which involves using the bands live performances to become part or all of the music video allowing the audience to see what a gig by that band would be like with actually seeing them live. This creates a certain popular, energetic, exciting vibe for the band.
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