deconstruction.

I am going to take one artist and look at how two different videos show very different representations of the same artist. I am going to use rihanna as she is an artist who has has a recent image change, which is reflected through the music videos of her tracks.

The first track that i am going to use is Rehab by Rihanna. This video shows a more sophisticated woman which is evident from the clothes that she wears as they are bright and stylish giving her a more adult representation. This is compared to some of her earlier videos such as pon de replay which suggests a younger representation through the clothes that she wears which are less stylish and more teenage dancer. This video has a serious tone to it with simple naturalistic lighting which changes from day to night and a male interest charatcer who is showing how adult Rihanna now is and what a serious relationship she is in. Compare this video to Pon de replay, which has a more upbeat tone with dancing and bright club lighting as well as crowds of people around her suggesting that she is popular. The first video takes a more illustrative approch, creating an easy to follow narrative which relates to the song where as the second video uses more of an amplificative approach basing the video around a lyric " wont you turn the music up" as the video cuts back to a close up of the DJ turning the music up.