Katy Perry- hot 'n' cold
In this video the artist is presented as an interesting, glamorous and different type of pop artist. This image is created through the use of camera angles, editing and mise en scene.
For example the camera angles used centrally framed her showing her to be the most important figure and the first close up of the video is of the artists face which reinforces the importance of the artist. Using a high angle establishing shot allows the audience to establish the setting as a church where Katy Perry is getting married- although the audience understands that she is playing a character and is not playing herself in the video. Close up shots of main stereotypical wedding characters are also used to reinforce the idea of a wedding such as the priest, brides maids and congregation in the church. There are also many close ups of the groom to establish him as a main character to the videos plot. It also cuts between many other characters which Katy Perry is playing which allows the story to develop. Using many close ups in the second scene and using red to connote danger or love she is also shown to be a very confident character through the close up shots and direct stare into the camera. She is shown to be a different type of stylish artist as she plays a crazy bride which adds humour to the video. Humour is also added through some of the props and characters for example the man in a hotdog costume and the brides dancing carrying bats as well as the male brides.
The editing is also synchronous to the music as pace of the cuts increases as the tempo and action within the video also increase.
In this video the artist is presented as an interesting, glamorous and different type of pop artist. This image is created through the use of camera angles, editing and mise en scene.
For example the camera angles used centrally framed her showing her to be the most important figure and the first close up of the video is of the artists face which reinforces the importance of the artist. Using a high angle establishing shot allows the audience to establish the setting as a church where Katy Perry is getting married- although the audience understands that she is playing a character and is not playing herself in the video. Close up shots of main stereotypical wedding characters are also used to reinforce the idea of a wedding such as the priest, brides maids and congregation in the church. There are also many close ups of the groom to establish him as a main character to the videos plot. It also cuts between many other characters which Katy Perry is playing which allows the story to develop. Using many close ups in the second scene and using red to connote danger or love she is also shown to be a very confident character through the close up shots and direct stare into the camera. She is shown to be a different type of stylish artist as she plays a crazy bride which adds humour to the video. Humour is also added through some of the props and characters for example the man in a hotdog costume and the brides dancing carrying bats as well as the male brides.
The editing is also synchronous to the music as pace of the cuts increases as the tempo and action within the video also increase.
No comments:
Post a Comment